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The Goodwin Hotel
After a difficult year navigating the devastating effects of COVID-19 on the corporate travel industry, The Goodwin Hotel came on as a Lumi Hospitality client to navigate increasing direct bookings and expanding their leisure marketing strategy. The LH team knew it would be be essential to refresh the branding, update and improve the website functionality, create a more engaging social media strategy, and design packages to help drive direct booking and appeal to their target audience.
What We Did
Brand Development
Digital Marketing Campaigns
Email Marketing
Print & Collateral Design
Social Media & Influencers
Social Media Management
Search Engine Marketing
Creative Direction & Channel Strategy
Guest Experience & Brand Immersion
Design Work
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Social Media/Events
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Gallery
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By the numbers
42%
Increase in Direct v. OTA Transactions
48%
Increase in Social Media Followers
31%
Increase in Website Traffic
1784%
Average ROAS
52%
Increase Social Media Engagements
1.76M
Social Media Impressions
